WhatsApp API Platform
E-commerce

Storefront Builder

Design your live shop with a visual editor — theme colours and fonts, SEO, and page content, with a live preview.

The storefront builder is where you design the shop your customers actually see. It's a visual editor: change the theme, SEO, and pages on the left, and watch a live preview update on the right.

Storefront builder with editor panels on the left and a live preview on the right

In the app: Dashboard → E-commerce → Stores → your store → Theme & Pages


How the builder works

The editor is split in two. The left side holds three panels you switch between; the right side is a live preview of the storefront, with a responsive toggle to check the mobile layout. The toolbar carries Save (which publishes your changes) and Reset.

PanelWhat you control
ThemeBrand colours, fonts, and spacing
SEOStore name, description, favicon, and meta tags
PagesThe content of each storefront page

Preview, then publish

Edits show instantly in the preview but only go live when you Save. Experiment freely; nothing reaches customers until you publish.


Theme

Set the look of the shop: a primary and secondary colour, your fonts, and spacing. Match these to your brand so the storefront feels like the same brand customers see on WhatsApp and in ads.


SEO

Control how the store appears in search results and link previews: the store name, a description, a favicon, and meta tags. Write the description for a shopper scanning Google, not for a keyword crawler.


Pages

Edit the content of each storefront page — home, product, about, contact, and the cart and checkout pages. Feature your collections, set your hero and copy, and arrange what shoppers see first.


Best practices

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