WhatsApp API Platform
E-commerce

Catalog

Build a store's catalog — products with variants and stock, collections to group them, and tags for organisation.

Your catalog is everything a store sells. It has three parts: products (the items), collections (groups of products shown together), and tags (labels for organising the catalog).

In the app: Dashboard → E-commerce → Stores → your store → Products


Products

The Products page lists everything in the catalog. Search and filter the list, and each row shows the product name, SKU, stock, price, and status. Bulk-select rows to act on several at once. Use the create action to add a product.

Products list with name, SKU, stock, price, and status columns

Add or edit a product

Open a product to edit it in the full editor:

FieldNotes
Title & descriptionThe product name and its details
ImagesPhotos shown on the storefront
PricingThe product price (in the store currency)
VariantsOptions like size or colour, each with its own SKU, price, and stock
SKU & stockInventory tracking per product or per variant
CollectionsThe collections this product belongs to
TagsLabels for filtering and organisation
StatusWhether the product is published to the storefront

Product editor with title, images, pricing, variants, and stock

Use variants, not duplicate products

A T-shirt in three sizes is one product with three variants, not three products. Variants keep stock, pricing, and reporting clean.


Collections

Collections group products so customers can browse them together — "New arrivals", "Under ₹999", "Festive edit". The Collections page lists your collections; open one to edit its name and description and choose the products it contains.

Collections list and a collection detail with its included products

A product can belong to several collections, and collections are what you feature on storefront pages.


Product tags

Tags are lightweight labels for organising the catalog (for example "bestseller", "clearance", "fragile"). Manage them on the Product Tags page, then apply them to products. Use tags to filter the product list and to power storefront filtering.


Best practices

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