WhatsApp API Platform
E-commerce

Discounts

Create and manage discount codes — percentage or fixed amount, with usage limits and validity dates.

Discounts are codes customers enter at checkout to get money off. Use them to launch a sale, reward loyal buyers, or recover an abandoned cart.

In the app: Dashboard → E-commerce → Stores → your store → Discounts


The Discounts page

The page lists every discount in the store. Each row shows the code, its type and value, how many times it's been used, its status, and its validity dates.

Discounts list with code, type, value, usage, and dates


Create a discount

Start a new discount

On the store's Discounts page, create a new discount.

Discount form with code, type, value, usage limits, and date fields

Set the code and value

FieldNotes
CodeWhat the customer types at checkout, e.g. FESTIVE20
TypePercentage (e.g. 20% off) or fixed amount (e.g. ₹200 off)
ValueThe percentage or amount
Usage limitsCap total redemptions, or per customer
Validity datesWhen the code starts and stops working

Save and share

Save the discount, then share the code in campaigns, chats, or on your storefront.

Mind your margins

Stack a percentage discount on already-thin margins and a sale can cost you money. Set usage limits and an end date so a leaked code can't run forever.


Best practices

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