WhatsApp API Platform

OPT-IN

Configure opt-in/opt-out behavior and opt-out keywords.

Use this section to enforce customer opt-out controls for compliance.

In the app: Dashboard → Settings → OPT-IN

OPT-IN settings with toggle, keyword input, token list, and Save opt-out settings button

When enabled, this mode allows customers to unsubscribe by sending configured keywords. You can add multiple keywords and save them from the same screen.

OPT-IN settings when feature is disabled and keyword input is hidden

When disabled, keyword controls are hidden and opt-out keyword processing is paused for incoming messages.

What you can configure

OptionBehavior
Opt-In / Opt-Out toggleEnables or disables keyword-based opt-out handling
Opt-out keywordsKeywords customers can send to unsubscribe (for example STOP)

Best practices

  • Keep at least one clear keyword such as STOP.
  • Add multilingual keywords if your audience is multilingual.
  • Validate behavior by sending a test inbound message before going live.

How is this guide?

Profile

Update your account identity and password.

Attributes

Create and manage customer attributes used in segmentation and personalization.

On this page

What you can configure
Best practices