E-commerce Overview
Run a native, hosted storefront for your brand — create a store, see its analytics, and work through the setup checklist.
E-commerce gives your brand a native, hosted storefront that lives alongside your WhatsApp messaging. Create one or more stores, build a product catalog, take orders, run discounts, and design the shop with a visual storefront builder — then drive traffic to it from your campaigns and chats.
In the app: Dashboard → E-commerce → Stores
This is your own storefront, not a Shopify mirror
These stores are hosted by the platform. If you instead want to connect an existing Shopify or WooCommerce store, use Integrations.
How it fits together
A Store
→ Catalog: products, collections, tags
→ Selling: orders, customers, abandoned carts
→ Marketing: discount codes
→ Storefront: theme, SEO, and pages (the live shop)Each store is independent, with its own catalog, orders, storefront, and settings. Most brands run a single store; you can create more for separate brands or markets.
The Stores page
The page lists every store on your account. Search by name, slug, or domain. Each row shows the store name, its slug, any custom domain, a status indicator, and an actions menu. Use New store (top right) to add one. When you have no stores yet, an empty state invites you to create your first store.
Create a store
Name the store
Give it a name and a slug (the URL-friendly identifier, auto-generated from the name and editable). The slug forms part of your storefront address until you map a custom domain.
Open the store
Create it, then click into the store to reach its dashboard. From here you set up the catalog, storefront, and settings.
Store dashboard
Opening a store lands you on its overview: the store name and status, the live storefront URL, and the store currency. A date-range selector (7d / 30d / 90d / 12m) drives the analytics below.
| Section | What it shows |
|---|---|
| Headline metrics | Orders, revenue, and customers for the selected range |
| Sales over time | Orders and revenue trend across the range |
| Status mix | Orders broken down by status |
| Top products | Your best sellers in the range |
Setup checklist
A new, empty store shows a setup checklist — the steps to a sellable shop: add products, set up the storefront, and configure settings. Work through it before sharing your storefront link.
Next steps
- Build your catalog — products, collections, and tags
- Manage orders — fulfilment, customers, and abandoned carts
- Create discounts — codes and promotions
- Design the storefront — theme, SEO, and pages
- Configure settings — currency, domain, and more
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