We built this because the cheap tools were lying about what they were.
Two years ago, a founder we knew shipped a Diwali campaign through a popular BSP. ₹14L in budget, 47% real delivery. Their dashboard said 99%. We rebuilt the stack on the official Meta API, ran the same campaign, and saw 92.4% delivered with a per-template breakdown that matched Meta’s logs. Then we kept rebuilding, until campaigns, automation, payments, and the inbox all ran on the same data model and the markup went to zero at Enterprise. PingMate is what fell out of that rebuild.
Most BSPs ship five features and call it a platform.
You can tell a tool was built by salespeople when the inbox is a tab inside a marketing dashboard, when the segment builder doesn’t know what RFM is, when the AI bot can’t hand off cleanly, and when the per-template delivery report is just Meta’s send count plus a graph.
We built PingMate the other way around. The team inbox came first. Then the AI bot, because the inbox needed deflection. Then campaigns, because the bot needed people to talk to. Reports last, because reports describe what already happened. Once the order was right, everything stitched into one data model: one customer profile, one opt-in record, one ticket history.
Then we did the unglamorous work. We pre-approved templates per language. We metered usage by conversation, not by billing line. We exposed every event over webhooks. We sat with three brands through their first campaigns and watched what broke. The boring choices, in the boring order, on Meta’s official rails.
Operator-grade. Not marketer-grade.
Four principles that decide how we ship, price, and answer the phone.
- 01
Specificity is the brand.
We don't write ‘10x your engagement’. We write ‘recovered ₹12.4L in abandoned carts last quarter’. Real rupees, real names, real templates. The site looks like the work, because it is the work.
- 02
Markup that shrinks as you scale.
Per-message tax shouldn’t punish the brands sending the most. Most BSPs make exactly that bet. Our Growth plan adds 8%; Enterprise adds zero. You only pay Meta’s base rate.
- 03
One platform, one bill.
Campaigns, automation, AI agents, payments, team inbox, analytics. Same data model, same login, same invoice. No ‘add-ons’, no second tab, no per-feature upcharge once you breach a usage band.
- 04
Built on the official Meta API.
Templates pre-approved per language. Opt-in stored, exportable, audit-logged. No grey-market unofficial sender tricks. The boring choice that keeps your number alive in year three.
A few real numbers, last quarter.
Aggregated across customers on the Growth and Enterprise plans. We refresh these every quarter, and we name the brands when they say yes.
- Messages delivered monthly
- 50M+
- D2C brands onboarded
- 500+
- Recovered from carts
- ₹47Cr+
- Delivery rate
- 92.4%
A small team. All operators.
Half of us shipped D2C ourselves before this; the other half ran growth or CX at brands you’ve heard of. We use PingMate every day for our own customer comms. The 2am order-update bug? We’ve lived it. The Meta template rejection at midnight before a sale? Twice.
Office on FC Road. WhatsApp open during IST business hours, and most hours after. We answer our own phones.